Wednesday, July 31, 2019

The Lemurs of Kirindy

Peter Kappeler’s article entitled, â€Å"The Lemurs of Kirindy,† brought into focus the different behaviors adapted by and that has evolved among the mammals in the Kirindy Forest in the west-central coast of Madagascar.   Of particular interest in the article were the lemurs of Kirindy, which Kappeler described to have evolved and changed their behaviors in order to adapt to the changing seasons and climates of the forest. This paper looks into the process of natural selection among the mammals of Kirindy.   The discussion and analysis provided herein posits that natural selection favored the most unusual primate behaviors among lemurs.   More specifically, the position assumed in this discussion asserts that because of the constantly changing physical/natural environment of the forest, lemurs have adapted and underwent the process of evolving biologically, as their response to the natural changes occurring in their physical environment—completing the process of natural selection. The â€Å"pronounced seasonal changes† in the Kirindy forest was described as a combination of either very hot or cold climates, erratically changing each season.   On December to February, the forest does not experience rain, wherein nights reach above freezing point.   In addition to these drastic changes in temperature, primate behaviors also vary during long dry spells or months of continuous rains.   Behaviors of lemurs affected not only include hibernation periods, circadian rhythms, or food hunting patterns, but also reproduction cycles and mating behavior.   Ultimately, the erratic changes in climate in Kirindy influence the survival techniques of lemurs. Indeed, these seasonal changes have affected the circadian rhythms, mating behaviors, and food hunting techniques of the lemurs of Kirindy.   Sifakas are known to adapt a â€Å"calorie-saving† behavior by â€Å"expending less energy† through a decrease in their physical activities and expose themselves to heat as much as possible.   Moreover, sifakas eat plants that have high liquid content, further supporting its survival techniques in order to survive the cold season.   Sifakas’ mating behaviors, meanwhile, have also been inadvertently affected by the seasonal changes in the forest.   Female sifakas give birth during the cold season, and learn to support their young by hunting for plants or leaves with high liquid content and adapting a calorie-saving lifestyle. Fat-tailed lemurs, meanwhile, have also learned to adapt to new behavior in order to survive the cold season in the forest.   The rainy season is a time when fat-tailed lemurs store fat as their food supply for their hibernation period.   They do this by eating high-energy fruits and insects, converting these foods into fat, which is then stored in their tails.   After the rainy season, fat-tailed lemurs get ready for the dry season by hibernating in hollow trees. The sifakas and fat-tailed lemurs are just examples of mammals that have learned to adapt to the environment’s drastic changes, particularly in the Kirindy forest of Madagascar.   Variations and changes in lemur behavior demonstrated that the process of natural selection took place in the forest, wherein the uncontrollable physical conditions that the lemurs lived in led to an alteration of their lifestyles, and ultimately, biological tendencies and reactions to the environment (i.e., Kirindy forest).

Tuesday, July 30, 2019

Global economic development Essay

If Gwlad want to achieve any economic growth and attain a strong economy as its neighbors in Western Europe it must carry out detailed SWOT analysis. Such an analysis involves determining the country’s strength, weakness, opportunities and threat. One of the major strength that Gwlad enjoys as a country is it strategic location. Being close to the most developed nation in the world then it will be easier to access and export goods abroad to a market which is willing and able to buy. The second strength is the relative peace that the country enjoys and that of the surrounding nation which means that foreign investors will be willing to set up businesses (Anderson, 2007). One of the main weaknesses in this country is low level of industrialization which will translate to low out put and therefore less export compared to other country in the surrounding. Also with a population of just 3 million people it means that the aggregate demand is very low and for multinational who want to venture into such country and market their produce, the low demand expected for their products may discourage them. Furthermore this country seems to be expecting poor infrastructure and this raises the cost of doing business which discourage foreign direct investment (root 2006). The low level of services may be another hindrance to foreign direct investment. Foreign investors Global economic development 2 values a strong financial system that is able to allocate capital efficiently, mobilizing saving, monitor firms, share and diversity risk with the low level of GDP the consumers’ purchasing power is weak and therefore this further reduces the aggregate demand and output levels in the country. Also the country relies on few sectors to support the economy and there is a need to expand on such areas (Carroll, 2006). One of the major threat that the country faces is competition form rivals who are well established and their industries have become stable such that they are able to supply goods in the global market at low cost. Secondly since the country is not a member of European Union then members may impose both tariff and non tariff barriers to trade from goods exported from Gwlad which will increase the prices of good exported on members country. High prices will discourage consumers’ consumption of such goods which will ultimately reduce export and affect the country’s balance of payment. The country should take steps to proceed with privatization of most public corporations since such move encourage foreign direct investment and also improves on transparency and good governance of such companies (ridout, 2005). Since the financial system play a pivotal role on the growth of an economy the government should implement policies designed to streamline the sector. To encourage investment in the country then it is also vital to revise its taxation policies and develop a scheme geared towards benefiting foreign business. Entry of multinationals in the domestic market have some adverse effects in that some of the domestics firm are not strong enough to compete favorably with foreign firms such that they require protection from the government. Therefore the government Global economic development 3 should develop policy geared towards protecting domestic firms and also protecting capital flight which mostly affect the balance of payment of the country if not taken into consideration. To ensure that employment level in the country rises and that multinational does not take advantage of lack of employment policies to bring in expatriate even in areas where local can work then labor policies should be drawn which includes issues of minimal wages to be paid. Regional trading blocks such as the EU and others aid international trade by reducing or eliminating both tariff and not tariff barriers to trade therefore incase Gwlad want to participate more in the global market then it should realign its foreign policies which will enable it to be accommodated in such trading blocks. Active signing of both bilateral and multilateral agreement is necessary in improving penetration to foreign market thereby improving on export which translates to a higher GDP (melchet, 2005). CASE STUDY 2 Though strategic location and the issue of wages rate are considered by a foreign investor in determining whether to invest in a certain country or not, there are other major factors which are first considered. The availability of energy and associated cost are given priority in manufacturing industries since energy cost comprises a huge percentage of manufacturing cost hence one of the main determinants in making investment decision. The level of infrastructure is also considered by business. The possibility of growth and political stability should also be an integral part of such a marketing strategy since these two factors will determine whether a business will grow in foreign market. Through most of the study conducted it has also been proved that vibrant financial system Global economic development 4 also plays a major role in encouraging FDI (zedillo, 2005). On marketing Gwlad I would include such issues as tax system which benefit inventors e. g. tax allowance on investment. To increase foreign income from tourism then issues such as beautiful scenery and variety of wildlife have to be included. Further more technology play a major role in global market and therefore a mention of the technological achievement and possible advancement in technology should be included in the countries marketing strategy as firms currently rely on technology in performing it core business. Case Study 3 Technology advancement have led countries like china and Japan to be the most industrialized and leading exporters in the global Market. Consequently their economy have grown and a country like china with a population higher than the whole of Africa have been able to support its citizen and even offer loans and grant to other nations. Though technological advancement is key to economic development it has to be matched with good governance and visionary leaders who are able to inspire their people to reach new height (Polanski, 2004). In developing the economic policy there are others sectors which should be considered. This includes, health, financial sector which includes among other banks, insurance market, and the capital market and aerospace and automotive sectors in the transport industry. Case Study 4 One of the major strength of developing domestic companies is that it protects capital Global economic development 5 freight which adversely affects the balance of payment and the exchange rate. Domestic companies mostly employ people from within the country which reduces the level of unemployment. The income generated by domestic firms is usually re invested back thereby improving in economic growth. Some of the other income which is distributed as dividend to the owner increases the level of aggregate demand and saving levels due to increase in disposable income. Where aggregate demand increases business will be forced to produce more goods which lead to their growth and expansion (McDonnell, 2003). As saving levels increase businesses will have available capital for investment and through the multiplier effect where investment increase the GDP will also increase therefore accelerating the economic growth of the country. If steps are taken to develop domestic companies then they may grow to a level of being multinationals which will generate foreign income to the country. One of the major threats in developing domestic companies is that in case of harsh economic condition they may not withstand and therefore collapse. There are also possibility of political interference in the management and operation of such firms. Due to the limited fund available it may not be possible to avail all the required capital for expansion which means that such business will be operating below capacity and there will be under utilization of resources. Further more the economy can grow at a very low rate if only the domestic business are relied upon to accelerate growth. Lack of competition will be another weakness in that business will not improve on core area of performance such as technology therefore products will be of low quality and higher Global economic development 6 price with inability o compete in global market. Where competition lack then there is low level of creativity and innovation in products and service development therefore the economy will lag behind (Coparosa, 2004). Where the country is able to attract foreign direct investment then it is able to improve on technological advancement since such investors transfer technology to the host country. Further more since the country is experiencing a capital rationing this foreign firms do not require any form of financing from government and the funds available could be used to develop other sectors where foreign companies are unwilling to invest. Furthermore this foreign firm introduces competition which forces business to produce goods effectively and efficiently. The major threat of encouraging multinationals to invest in the country is that they can kill local industries incase where such firms are not able to compete favorably. Some of the multinational which occupies a greater stake in the economy sometimes dictate or influence the policy made by government to their advantage since where e government fail to comply they threaten to withdraw. One of the main weaknesses of using FDI is the issue of capital flight. Most usually send the profit generated from its operation back to it parent company which adversely affect the economy. However such businesses are able to sustain harsh economic condition and also improve the level of infrastructure in the host country. In using combination strategy the government ensures that domestic firms grow while at the same time attracting foreign direct investment which steers the economic growth. There should be a balance between protecting domestic firms and maintaining Global economic development 7 environment which enables foreign firms to compete fairly with domestic firms (Roca, 1983) Due to shortage of funds that the country experience and other benefits that accrue from having FDI it is advisable that the country employs a combination of strategy if it aim to achieve faster economic development. Case study 5 In persuading multinationals to develop local supply chain then the country have to change policies on taxation of this foreign firms. Issues such as tax allowance on investment can encourage such multinational to set up business to take such advantages of allowance. Also policies that streamline the financing system are also important since the financial system is a factor considered by multinational before venturing into any market. To encourage multinational to undertake research and development in the country then the country should have a well designed policy concerning copyright, trade marks or use of intellectual property. Also where commercial services such as advertising, local research firms and professional service are established and well regulated then multinational can be motivated to use such services. Furthermore policies concerning regional integration are important since it assist business to supply it commodity to other international market without barriers to trade both tariff and non tariff therefore improving on it competiveness in the global market. In addition the transport system is necessary for efficient operation of any supply chain therefore policies should be designed to improve such systems. Global economic development 8 CASE STUDY 6 Where a country is a member of the EU then there is no obstacle on free movement of goods, people and capital therefore the country can easily market and export its goods to members countries thereby improving on its balance of payment. Through the European social fund then the country will be able to improve on its level of employment thereby raising the standard of living of its citizen. The creation of European investment bank will facilitate the economic expansion of the country through creation of new resources. The EU has also developed a well established system of ensuring that competition is fair in the common markets which will therefore means that weak members states such as Gwlad are not exploited or taken advantage of by other strong and developed nations. However being such a member of EU then you have to adopt a common custom tariff and common commercial policy towards non members which may therefore reduce the country aggressiveness to participate in the global market. Countries such as China, Brazil and Australia are the new fastest growing economy in the world hence they provide a ground on which new market can be found. Further more bilateral and multilateral agreement with such country can be more beneficial than joining a trading block for a country with a weak economy (godison, 1988). For a country like Gwlad which need to achieve faster economic development it need to develop free trade agreement with this growing economies as they present a better opportunity for growth than a trading block. CASE STUDY 7 Global economic development 9 One of the merit of having a cluster development policy is having a balanced economy in that you do not allow foreign firm to dominate the local market but also give chance for domestic business to grow and reach a level at which they can compete in the global market . having both local and foreign firm present multinational from influencing government policy with threat to with draw since their position will be taken up by local firms. One of the problems inherent in such a cluster development policy is development of policy which attracts foreign entity while at the same time ensuring protection to domestic firms. The best option of organizing sector development is having specific policies that take special need of each sector rather than general policies which just give a general outlay instead of specific guideline for sector development (madon, 1997). CASE STUDY 8 As the company is ready to employ 30,000 people this will be a great boost to the economy as it will reduce the level of unemployment and ultimately increase the GDP. However where foreign suppliers are contracted to supply good rather than local suppliers this will lead to loss of business and capital flight from the country. Furthermore the demand by this firm that the country liars with the host country of these suppliers to request for a tax break may be an added cost to the country as they may in return ask for other favors which may hurt the economy. The government should agree to give research and development grant but not succumb to demand of allowing foreign supplies to be contracted as this will erode most of the benefit generated. Global economic development 10 References Anderson, AT 2007, ‘Developing m-services: lessons learned from the developers perspective,’ Communication of AIS, VOL. 2007, issue 20. Carroll, M 2006, ‘An interview with Prime Minister Lee,’ Institutional Investors, vol. 40, issue 9. Caporaso, J 2004,’Dependence, dependency, and power in the global system: a structure and behavioral analysis,’ International Organization, Vol. 32 Issue 1. Emerging Markets Debt Report 2000, ‘Political risk: Thumbs up for Brazil, Stormy Clime in Vennie,’ Vol. 13 Issue 4. Godison, N 1988,’London’s place in the global securities market,’ International Affairs, Vol. 64 Issue 4. Madon, S 1997,’Information-Based Global Economy and Socioeconomic Development: The Case of Bangalore,’ Information Society, Vol. 13 Issue 3. Melchet, L 2005,’The Age of Environmental Impasse? Globalization and Environmental Transformation of Metropolitan Cities,’ Development & Change, Vol. 36 Issue 5. Global economic development 11 McDonnell, I & Lecomte 2003,’ Public Opinion and the Fight against Poverty,’ DAC Journal, Vol. 4 Issue 2. polenske, K 2004,’ Competition, Collaboration and Cooperation: An Uneasy Triangle in Networks of Firms and Regions,’ Regional Studies, Vol. 38 Issue 9.

Monday, July 29, 2019

Case Study of Uber

CASE STUDY ON DEMAND ANALYSIS OF UBER CABS How Uber works ? The process is simple from the consumer’s point of view: You request a car by texting your address or by using Uber’s iPhone or Android app. Because Uber sends the nearest driver to your location to pick you up, your ride arrives within 5 to 10 minutes. Then you just hop into your car and get out at your destination, with no need of fumbling with money because Uber automatically charges your credit card. (You punch in your credit card information into the app before requesting a car. The Algo: †¢ From the computer scientist’s point of view, the process is a noble attempt at solving the complicated traveling-salesman problem, in which you’re trying to determine the shortest path visiting each location only once. â€Å"Each car has its own traveling-salesman problem,† Kalanick told Wired. †¢ Uber has created algorithms that try to connect car-hailers with the nearest car. And it tweaks this algorithm every day, when they analyze car demand and routes. Ensuring that everything works smoothly are a bunch of operation managers looking at a â€Å"God View† (pictured above) that shows where each Uber car is. Demand: The way the company ensures there are enough cabs for demand is also complicated: They analyze weather forecasts, knowing that there will be more demand for rides when it rains, and also take sporting and other events into consideration, and increase fares depending on how high that demand is. So more cabs will be on the road when demand is high because the drivers will be getting paid more. And from the other perspective, only people who are willing to pay the higher price will be riding, which also moderates demand. ) Microsoft on Demand Analysis: http://blogs. discovermagazine. com/discoblog/2010/11/05/the-secret-knowledge-of-taxi-drivers-could-be-added-to-online-maps/ MERU CABS:: Driver Audit of Meru Cabs: This academy is for the chauffeurs. The professionals at the academy focus on personal key attribute of them . The academy runs a few comprehensive programs on personal grooming and hygiene and social hehaviour. To start with, the subscriber is given a one-week extensive training program on customer handling, safe driving skills, company processes, city road knowledge and operation of the vehicle hardware including the electronic meter and the devices in the vehicle. A refresher course is also conducted every quarter to ensure that the subscribers remain courteous to passengers and provide the best quality of service possible. How big is the fleet at present? What are the expansions plans, given the increasing demand? Currently we have 5000 cabs across four cities. ,800 in Mumbai, 800 in Hyderabad, 1,200 in Delhi, and 1,200 drivers in Bangalore. We plan on adding an additional 500 drivers in each city by March 2011. Meru cabs ply in Mumbai, Delhi, Bangalore and Hyderabad. We are evaluating the cities of Chennai, Pune and Kolkata. What are the various technology best practices adopted by the company? We have installed various automated systems like a digital tamper proof meter on board, high- end GPS and GPRS to ensure real-time cab location and dispatch, a mobile data terminal (MDT). Currently, consumers also have the option to pay for their fare by a credit/debit card. Further, an automated speed control alarm in the cab warns the chauffeur if he crosses the speed limit. We get around 2. 5-3 lakh calls per week across the four cities that we operate in. The call center uses advanced interactive voice response (IVR) system. Also to increase productivity and improve service levels we have implemented ERP System from Oracle, Siebel. Our data center hosts a set of communication servers, application servers, and database servers which are connected with each taxi through GPRS. We are the only Indian company which has built such a world-class IT infrastructure. Does Meru have a segmented category of corporate and individual customers? What would be the figures like? Meru has incorporated additional facilities like a card payment option that has been launched in Bangalore, Delhi and Hyderabad, and will soon be launched in Mumbai. More than 1 million passengers travel per month across four cities. Meru Cabs are used for business travel, entertainment occasions, airport and railway drops. Today there is an increasing usage for shopping trips and sometimes even school trips due to parking issues.

Case study Essay Example | Topics and Well Written Essays - 1500 words - 25

Case study - Essay Example Interestingly, the company treats each product as standalone unit of business. Apple is ranked the sixth amongst the mainstream computer manufacturers in US. This translates to a 3.5% of the market share compared to a 2.4% global market share that places the company ninth amongst the global list of computer makers. Prior to those years that Apple maintained a distinct position, the growth in technology and network has adversely shaken the predominance of Apple. As at the fourth quarter of the year 2012, Apple posted US$ 45million worth of net profit. This is an equivalent of US$0.13 per share. To prove the loss of dominance of the Apple brand, a similar quarter of the company revenue three years from 2012 indicates a US$ 0.19 per diluted share or a net profit of US$66 million. This paper discusses the impact of evolution in technology to the operations of Apple Company. Apple applies a corporate branding strategy that revolves around consumers maintaining an emotional experience with the products of the company. The success of Apple over the years is pegged on development of an emotional brand that obligates the company to adopt a distinct humanistic corporate culture. The company has unique verbal and visual vocabulary and strives to establish a lasting connection with its consumers. In the 1970s, Apple ignited the revolution of personal computers within the market. This engineered the production of the Apple II, before the reinvention of the personal computer in the 1980s with the introduction of the Macintosh. The driver behind the branding of Apple is the desire of the company to bring the best personal experience of computing amongst the most common users of computers: educators, students, creative professionals, and overall consumers of electronics. The company, therefore, relies on a corporate branding strategy through internet or software

Sunday, July 28, 2019

Probation Drug Screen Results Essay Example | Topics and Well Written Essays - 750 words

Probation Drug Screen Results - Essay Example If they use drugs, the screening results read positive, and if they do not use drugs, the screening test reads negative. Each month a sample was collected randomly, and defendants were informed in advance in order to fulfill the legal and ethical requirements of the research. The screening involved blood test, urine test, and breathe test (Strauss, 1999). The four stage analysis The codes The screening results of either positive or negative are the main codes in this study. The concept The main concept is to establish the relationship between substance abuse and crime. Categories The defendants were classified basing on the types of drugs. The main drugs are marijuana, opium, barbiturates, ethanol, and benzoate. The defendants were categorized basing on the positive or negative screen result of these drugs (Strauss, 1999). Theory From this study, the theory developed is that there is a clear relationship between substance abuse and crime. Relationship between the coded unit and the h ypothesis The data was collected for a period of one year. Qualitative analysis From the study, the sample shows that most of defendants were positive for the specified drugs. A careful analysis shows that most of the screened defendants were positive. ... This clearly indicates that there is a direct relationship between substance abuse and crime. In addition, the whole year statistic result shows that a large percentage of the tested sample were positive for drugs (Stebbins, 2001). Findings and discussion This research study, which is based on grounded theory methodology, assisted in developing a theory that states that there is a direct relationship between substance abuse and crime. From the legal point of view, crime can be minimized if substance abuse is tackled decisively. Substance abuse is one of the major social problems that have several impacts on the society. From the study, a large percentage of the tested samples displayed positive results, which shows that drug abuse influences crime incidence (Clarke, 2005). Substance abuse and crime have been linked for a long time. Criminal acts such as careless driving, robberies, prostitution, violence, and assaults occur as a result of drug abuse. Several research studies indicate that the increased relationship between substance abuse and crime can be attributed to decreased perception of social network and support. Other factors that may drive one to engage in illegal drug use include marital problems, harsh economic conditions, and mental health status. Substance abuse remains a major risk of criminality because of its ability to alter the reasoning capacity of a person who uses it (Clarke, 2005). This study that fulfills its hypothesis is important because it shows that crime can be minimized if necessary steps are taken to combat drug menace. Raising public awareness and educating people about the effects of drugs

Saturday, July 27, 2019

Personality & Perceptions Assignment Example | Topics and Well Written Essays - 250 words

Personality & Perceptions - Assignment Example I think that there approach to the consumer is effective because of the extra services they offer. It is among the oldest companies, established in USA and situated worldwide. Proctor and Gamble offers packaged products to consumers, such as Pampers, Crest, and Tide that are exceptionally popular (Gilbertson & Lehman & Passalacqua, 2008). The company offers a service encounter to prospective procurers through the internet to publicize their products and widen their marketability. The company also guarantees that her workers are well edified, and have the indispensable skills that are required to serve the customers well. I think that their approach to the consumer is effective, since they consider the welfare of the customer. It is a company situated in America dealing with electronic devices such as computer hardware. The goods it offers to consumer include PCs, TV, and radio systems. The other services they offer to consumers are the hardware warranty support, and customer care services. Dell offers a service encounter to a consumer through engaging with consumers even after the warranty period is over, and offering financial assistance. It has established devoted customer communication ability; hence, they can know their views. I think that their approach to the consumer is effectual owing to their personal approach to the

Friday, July 26, 2019

Why Strategic Planning Is Important for FBI Investigations Research Paper - 1

Why Strategic Planning Is Important for FBI Investigations - Research Paper Example An organization should also increase its innovativeness and an open mind to allow room for creative thinking. According to Hanna (1989, pp4), in his article, he emphasizes on the importance of strategic planning is flexible, selective and responsive, such that, it should increase creative thinking and understanding. In addition, managers must embrace the strategy and must aim at meeting the customer’s needs. The author further adds that the management should incorporate a clear mission, a well thought and communicated strategy, and the management drive, in which they are expected to be communicators and motivators to the rest of the staff. According to FBI (2007, pp5), the federal bureau of investigation (FBI) intelligence operations includes the war against terrorism. The FBI priorities vary from protecting the United States against foreign intelligence operations and attacks via cyber and high tech crimes. The FBI also protects civil rights and deals with corruption in the country; in general, it guarantees national security (FBI 2010). However, this department is faced with many challenges, among them being lack of a good training program for the analysts. Secondly, there is a deficit in the number of translators especially of the Arabic origin, hence the need to recruit quality and qualified agents, and the need for more resources. Nevertheless, the threats on national security, for instance, the attempt on airline bombing during Christmas by the al Qaeda and the cyber intrusion at Google are some of the challenges that the FBI has had to deal with. Corruption cases are also numerous and so are health scams and Pon zi schemes that affect the American citizens who rely on the FBI for justice.

Thursday, July 25, 2019

Human Resource Development-Coaching and Performance Management Research Paper - 1

Human Resource Development-Coaching and Performance Management - Research Paper Example In workplaces coaching has began to move from being the latest management fad to a mainstream component of talent management and organization development. The growing popularity of coaching as a method of human and organizational change carries with it an enormous opportunity and challenge for those who deliver coaching training and services. One of the principle challenges of coaching is ‘professionalization’. Continued customer demands, increased consumer sophistication, and nature of work create pressure for coaching to move from being an industry to a profession. In the service sector, branding, competition, proprietary product and models are the order of the day. The three most important challenges that coaching faces in moving towards a professional footing are- Evidence based approach to coaching means producing evidence that any specific intervention is effective, or being able to demonstrate the return on investment. It also refers to the intelligent and conscientious use of the ‘best current knowledge’ for decision making and delivering coaching to clients and designing and teaching coach training programs. The best current knowledge from the above line refers to the updated information from relevant, valid research, practice and theory (Gravells, 2006, P.3) Behavioural science is the fundamental for the development of the evidence based coaching because the research skills of the practitioners are essential for evaluating the effectiveness of the coaching methodologies. According to an article by Stephen J Dorgan and John Dowdy governments around the world have been committed to raising the productivity for improving the economic performance. In a research by McKinsey Global Institute (MGI) it has been demonstrated yhat for the past three decades productivity at the sector level is driven by the degree to which these companies are exposed to competition. The main argument that has been

Wednesday, July 24, 2019

Organizational communication Essay Example | Topics and Well Written Essays - 250 words

Organizational communication - Essay Example I usually consider the basics of a successful meeting such as arriving in time before the commencement of the meeting. Almost always, I take my time to find the agenda of the meeting, in order to conversant with the objectives of the meeting. Often, a meeting that does not have a good agenda is like the preparation of a meal without a recipe. I almost never walk out of a meeting before its conclusion, because this could be a disruption (Elmhorst, Adler, & Lucas, 2013). Moreover, I could miss important information on the meeting. Furthermore, I never enjoy impulsive participants, as they are usually attention seekers. If I were to facilitate a meeting, I would implement certain guidelines such as determining the reason and need for holding a particular meeting. I would also incorporate the kind of people expected in the meeting and determine their roles. I would also determine the goals to be achieved by the end of the meeting. Lastly, I would plan on effective ways that could lead to the achievement of the desired outcome. Elmhorst, Jeanne Marquardt; Adler, Ronald; Lucas, Kristen (2013). Communicating at Work: Principles and Practices for Business and the Professions, 11th edition (Page 188). McGraw-Hill Higher Education -A. Kindle

Tuesday, July 23, 2019

Sustainable Transport and Transport Planning Assignment

Sustainable Transport and Transport Planning - Assignment Example These ever increasing numbers have raised a major concern in many local transport development offices and especially the one in Nottingham. The current innovation and construction of the Nottingham Express Transit Phase Two is something to marvel at but a question still remains, will it solve the current traffic issues? Trams have been offering reliable transportation for quite a while now and they will remain a tool of choice for the ordinary commuter. However, the dream to own a car always lingers in each commuter owing to the fact that everyone would like to be picked from their houses and taken to their destinations at their own will. The construction of the transit lines is guaranteed to reduce traffic congestion within the main city center but it does not necessarily mean that people will stop buying cars. The fact that people will always buy cars means that the local civil engineers will have to accommodate this factor while designing and implementing the construction of the t ransit lines. This means that apart from creating enough room for the trams, the engineers will also have to create enough room for the personal cars as well as commercial vehicles. ... Among the three, the problem of road maintenance takes the top spot due to the huge number of road accidents witnessed every year. Sustainable development in this sector requires the promotion of cooperation between social progress, environmental protection and economic efficiency. Recent technologies have shown us that it is however, very possible to drive around on cleaner energy such as the one used in modern electric cars all in an effort to protect the environment. Most people will agree that over-reliance on automobile is related to unsustainable urban environments. The use of vehicles is indeed one of the largest sources of pollution globally and if not controlled stands to destroy the environment that we live in (CEE, 2011). However, there exists quite a number of alternatives to automobile transport that are much safer and more reliable in terms of sustaining the environment. The use of water transport and trains is deemed to reduce the use of cars and guaranteed to provide a much faster way of moving from one point to another especially in inter-city transportation. This can also prove to be a great way to control the traffic situation in big cities apart from offering cheap and reliable transport for both small and large cargo. In as much as the construction of additional tram transit lines will bring the sought after relief, there will still be need to outsource additional means of transport to curb the rising automobile use within Nottingham. The local authorities can implement the following alternatives among others: Use of Bicycles: this is among one of the best sustainable alternatives that can actually save the city a lot of money in terms of maintenance costs and fuel prices as well as promoting green energy (Bourne, 2003). Carpooling

Demerits of Advertising Essay Example for Free

Demerits of Advertising Essay Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messagesModern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Type Demerits1 Demerits of Advertising (Objections) Various objections against it may be listed as follows: 1. Economic Objections a) Advertising is not productive. It is true that it does not produce any tangible goods. It is said to involve wasteful expenditure. b) It forces people to desire and buy goods, which, in fact, are not within their means.  c) It increases the cost of goods. Advertising charges are included in the price, which the consumer has to pay. d) Advertising results in monopoly. The consumer becomes a slave to a particular brand. 2. Social Objections a) Most of the advertisements contain tall claims and the consumers do not enjoy the benefits advertisement in full. They are shortlived only. b) The press is influenced by the advertisers because they provide major revenue for the existence of newspapers. 3. Ethical Objections a) Advertising appeals make people to use such articles, which may affect their health. For example alcoholic drinks and cigarettes. b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Thus a section of society remains discontented. Whatever may be said against advertising, it is increasingly used almost in every branch of business to promote sales. It is not merely a means of sales promotion but today it has become a science equivalent to any other social science. Type Demerits 2 These are the disadvantages of advertising: Increases the cost: It increases the cost of goods. The cost of the advertisement is included in the price and is ultimately borne by the customers. Misleads the public: It misleads the public by giving false statements about the product. (It may be true in some cases but majority of advertisers know the value of honest statements.) Creates a dissatisfaction: It creates tastes and desires for some people whose income may not allow them to buy. Such people feel dissatisfied. Creates a monopoly: It increases monopolistic trend. Due to advertisement some manufacturers create monopoly in industry and thus reduce healthy competition. It becomes difficult for new firms to enter the field. Creates the confusion: It creates the possibility of wrong purchases. Being impressed by the advertisement, in some cases, a person is not able to purchase the commodity, which he actually wants to purchase. Encourages luxury: This encourages luxury. Mostly the commodities related to comforts and luxuries are advertised, for example, cigarettes, cosmetic goods and etc. due to advertisement of cigarettes several persons start smoking cigarettes, which becomes habit. Reduces cleanliness: It reduces cleanliness. Large number of posters and writings on the walls are used for advertisement. This makes the roads and the walls of the houses look dirty. Thus, it reduces the natural beauty. Causes wastage: It is a cause of wastage of natural resources. As a results of advertisement, style and fashion change quickly. It makes the goods out of fashion.

Monday, July 22, 2019

Online Marketing - Grocery Retailing Business Essay Example for Free

Online Marketing Grocery Retailing Business Essay â€Å"With household internet access continuing to increase, the customer base for online grocery shopping is widening, while other technological innovations such as the advent of smart phones is further benefiting the market† (Source: â€Å"Global Market Review of Online Grocery Retailing† report available at www.MarketResearch.com). The grocery retailing industry has many opportunities inherent in it for online marketing, and the competitive advantages that it would provide. While local brick-and-mortar storefronts will always be necessary due to the perishable nature of many items, the bulk and expense of shipping groceries and the occasional need to purchase something immediately – there are ways in which the internet can be leveraged to add to consumer convenience and increased profits. Providing online shopping is a possibility for grocery retailers. It’s very different than dry-goods retailers such as books, music, shoes and apparel – or services being marketing such as travel. â€Å"To date, sales of food and drinks over the internet have yet to make the same impact observed in other parts of the consumer goods industry, most notably books, clothing and electronic items such as computer equipment† (Source: â€Å"Global Market Review of Online Grocery Retailing† report available at www.MarketResearch.com). One way to leverage the internet – and I have seen this at my local ShopRite – is to purchase groceries online and pick them up at the local store. The shopper clicks on the items they want in an online virtual market, which are then gathered by a â€Å"personal shopper† in the store. The shopper then drives over to the market, pays at the customer service counter near the front of the store, from which an associa te will even wheel the cart out and load the bags into their vehicle. The potential is also there for personalization. By tracking online purchases, a profile can be developed with shorter lists of preferred items from which selections can be made. There could be a â€Å"standard template  order† (bread, milk, eggs, etc.) or whatever the consumer buys on a regular basis – which could provide a starting point, then be tweaked or added to by the consumer depending on their needs at any particular time. The system could become so sophisticated so as to proactively tell a consumer of an upcoming discount or sale price on an item. In this form of integrated marketing, For example, I’m entering an order and going to put an item on there that I usually buy. The smart technology has already prepared an item profile, and can tell me that it is going on sale in a few days, in case I want to wait to take advantage of the lower price. It could also inform me of a manufacturer’s coupon I may not be aware of – and send me to that supplier’s website for a printable or scannable coupon. Online shopping can reach more customers. Perhaps there are elderly, handicapped or other shut-ins for whom it is inconvenient to shop in a grocery store. So maybe they let a relative do their shopping, which would be at the store of the relative’s choosing. Now, the consumer can bring their business to the store of their own choosing, and simply ask someone to pick it up. Or perhaps they can drive, just not walk around the store. This could also increase the order size, since someone will be pushing it around the store and loading it into their vehicle for them. The opportunity also exists for a store to provide or arrange for delivery service to the consumer’s home. Increasing customer loyalty is another way in which grocery retailers can utilize online marketing to increase business. Many stores already have store cards with store discounts and coupons attached to them, as well as incentive goals to be reached with benefits attached. With online marketing, all of this information can be tracked. The coupons that print at the register and many people throw away or misplace, can now all be stored virtually and in one convenient place to be accessed when needed. The removal of expired coupons could also be automated. The opportunities for marketing in this space are vast, and we have only scratched the surface.

Sunday, July 21, 2019

Economic Benefits of the Commonwealth Games: Manchester

Economic Benefits of the Commonwealth Games: Manchester Economic benefits that Manchester gained by hosting the Commonwealth Games 2002 This paper discusses Manchester’s hosting of the 2002 Commonwealth games, and how it was used as a catalyst for urban regeneration. It discusses the theory and history behind hosting Mega events.  The rationale behind cities bidding for mega events has shifted. They bid not only to raise the image of their city on the world stage, button use the new facilities as a catalyst for urban regeneration. The Manchester case study is drawn from the local council websites and reports published during and after the event. This gave an insight into the long term economic gains for the city. The paper concludes that the hosting and the urban regeneration were successful for Manchester. This success has promoted other cities to bid for Mega events. 2.0 Introduction There are three advents that are described as mega events, the Football world cup, the Olympic and Commonwealth games. These events are held every four years, with cities around the world bidding to host them. For the purpose of this paper the discussion will be on the Olympic and Commonwealth games. The main Focus will be on Manchester hosting of the2002 Commonwealth games. Mega events as steeped in tradition, they are a platform for host cities to show what they can do. Cities plan for them years in advance, putting their bid forward so they can succeed on the world’s stage. When a city is successful in a bid, there are other cities that are disappointed. This paper discusses Manchester’s successful Commonwealth games bid after two failed Olympic bids. When a city hosts a Mega event it is in the public eye, everybody remembers the spectacle of the opening and closing ceremonies. What is not so public is all the planning behind the scenes, committing resources to the success of the games. These resources are committed at an early stage; the bid has to be viable to be considered. The rational for hosting games has shifted from the prestige associated with the attention of the world’s media, to a tool for regenerating rundown areas of the host city. Therefore the planning of the venues has shifted from temporary buildings, to long term facilities for the local communities. Some cities hosting mega events are looking at the long term usage for the new facilities after the event, in the past a lot of these buildings were built as temporary structures and pulled down shortly after the closing ceremony. This is viewed by some commentators as waste of resources, with prolonging the life of these buildings cities, can benefit long after the games are finished. This shift has attracted new cities to bid for Mega events, with the justification that it will lead to economic growth both short and long-term. The benefit can be two fold, raising the image of the city and regenerating a rundown area. Although not all host cities have been successful at obtaining growth, some are still repaying the debt that was run up to host the games. The resources that each city has ploughed into holding these prestige games are immense. To succeed they require the backing of local residents, council, sports providers, grants, the government and their agencies. This should be incorporate at the planning stage to increase the chance of a successful bid. The value to local residents of a city hosting a mega event is immense in economic terms. It is not only the new facilities that can generate income, if the games are a success, the city can attract tourism long after the event. The games cannot be viewed in isolation of the sporting stage, there is the build-up to the bid, the planning of hosting the games and the long term value they van add to the city. All these factors make up a successful mega event bid. Manchester spent a long time planning for the games. This is illustrated in the time line that appears in the appendices of this paper. This was not an easy ride, as financial problems affected the plans. Manchester overcame these and held the 2002 Commonwealth games. 3.0 Aims and objectives The aim of this paper is to assess the economic impact of cities hosting mega event; this will concentrate on the 2002 common wealth games held in Manchester. The objectives are †¢Ã‚  An in depth analysis of the history of mega events, with the resources and planning to host such an event   †¢Ã‚  An analysis of the economic benefits that can be gained and the disadvantages of hosting a major sporting event. 4.0 Methodology This chapter discusses the research methods used for the project and the rationale for their choice. It discusses methods that were not used, with justification of why they were not included.  Included is a critique of methods selected, and with hindsight identifies any changes that would have enhanced the research.   This paper critically evaluates the impact of the 2002 Commonwealth games on the city of Manchester. This paper will investigate the economic impact of a mega event and the subsequent urban regeneration. This will be compared to other host cities, both with the Commonwealth and Olympic games. Selection of the topic was stimulated and formed out of heightened publicity on the topic. The aim of holding the games was not only publicity for the city but to use it as a tool of urban regeneration. The nature of the research was discussed with colleagues and fellow students this not only added practical ideas and suggestions, it opened new avenues of thought.  This was the discussed with lecturers sounding out ideas, gauging opinions and clarifying the question.  Focusing in on the question was obtained by employing relevance trees, narrowing the research area.  This gave direction to the research, although with reviewing the literature this changed several times (Buzau, J. 1995).   Next, a research proposal was compiled, with the benefit of organising ideas and setting a time-scale for research.  Theoretically, the proposal would highlight any difficulties with the research question and access to data.  Creating a time-scale would focus on targets and meet deadlines in the completion of the paper.   The literature review, discussing theories and ideas that exist on the topic formed the foundation of the paper.  The findings from the research are then tested on theories for validity (Saunders, M. et al1997).  The literature review was challenging, there is very little academic research on the topic area. Most of the literature focused on individual’s performances at the games, and the impact of hosting the Olympic Games. This information proved relevant in understanding the justification for bidding for mega events. Journals and newspaper articles were the back bone for the review, together with internet sites and reports. Tertiary data sources, such as library catalogues and indexes were used to scan for secondary data.  This produced journals and newspaper articles, and Internet addresses.  With the amount of literature, it took time to sort out relevant material to the research.  Narrowing down the search Bell’s (1993) six point’s parameters was applied.  Applying key words that were identified in the first search produced relevant and up-to-date material (Bell, J.1993).  A limitation on the literature search was the amount of time to read all articles and books on the subject. Whilst reviewing the literature references to other publications were followed and reviewed.  Bells checklist on identifying the relevance of literature found was a practical method to reduce the amount of reading (Bell, J. 1993). A case study on the impact on the city of Manchester of the 2002Commonwealth games was chose to replace primary research. This would report the actual benefits gained by staging such a major event. There is a lot of information presented in articles on the benefits of hosting Mega games, but little on the problems.  Therefore a lot of information was rejected due to the bias of the content. Articles and web sites were used to form a picture of the impact. This would then be compared with the literature and previous host cities To produce primary data the success of a mega event proved to be vast task, taking a lot of time to produce results. Internal and external operations of several organisations, providers, spectators and competitors would have to be compared to reach any level of validity. Instead it was decide to review a case study. This was then compared to the literature review. 5.0 Literature Review This section will review all the relevant literature on mega events, including cities that have bid and hosted them together with the history of the games. The review will also discuss the rationale behind bidding and the benefits it can bring to a City who hosts an mega event. 5.1 Mega Events Mega events are regularly defined as special events, these have unique status. Hamilton, (1997) characterise these events containing similar features, including international dimensions, short-termed, and may be either a one-off occurrence or conducted on a regular cycle. From the literature, size emerges as a dominant distinguishing feature separating mega from non-mega events. Both the Olympics and the commonwealth games fall into this category, they are international, short termed and held on a regular cycle. They are held every four years, at different locations (Hamilton, L 1997:124). Sporting events are rapidly increasing in popularity as a means of attracting attention to particular geographic locations (Getz, 1998).Increasingly, cities are basing their marketing around Mega events(e.g. Manchester and the Commonwealth Games), in order to maximise the benefits to be achieved from event-driven tourism, sponsorship, and media exposure. Sporting events make up an important part of the overall Mega event industry. In reality there are a limited number of Mega sporting events that exist. This has led to fierce competition among cities to be successful in winning the business of playing event host (Getz, (1998) cited in  Westerner, H et al 2002:303). 5.2 Resources Required The size of an event can be discussed in four different ways. First is determined by the noticeable involvement of national and regional government authorities. Government agencies provide an event with the development of policies, infrastructure or making resources available supporting the attraction of events to major cities  (Westerner, H teal 2002). Higher technical competencies are required, such as advanced facilities, suitable event location and skilled personnel; these are directly related to size of the event. The demands placed on services provided by host cities to deliver an event is of superior quality when compared to other event types. The technical competencies must satisfy number of requirements. This includes the technical standards set by international federations pertaining to competition, non-competition elements (accommodation and transport) and personnel issues competition management, and personnel issues  (Westerner, H et al 2002). The higher competencies are a requirement for the event management team, made up of both bid and operational teams, it is composed of expert people capable of carrying out professional relations with event owners and organisers prior to and throughout the event as well as having the technical expertise to stage the event  (Westerner, H et al2002). The hosting City requires broad support from both direct and indirect stakeholders. Overall approval must come from the general public, government, (target) markets and other business sectors. The large amount of capital invested from the public purse in bidding for and staging an event, it is essential for strong community support for the process (Ernst Young, (1992) cited in  Westerner, H et al2002:305). 5.3 Planning for the Games International and worldwide events are more important now than ever before. In most countries major events are significant to all levels of society and institutions, whether at local or national level. Sporting events dominate large sections of the press, television and radiobroadcasts. Therefore event management has become an industry in its own right, with both specialist organisations and individuals(Torkildson, G 2005). The decision making process for the bid will develop a long term strategic plan (Johnson G, , Scholes, K 2004). This strategy is the direction and capacity of an organisation, (i.e. the committee forth games) which achieves advantages through its configuration of resources within the changing environment. The strategy answers both the questions where do you want to go? and how do you want to get there?  The first question is answered when the bid is accepted and the second is answered when the strategies are planned (Mullins L2005). Planning is the first stage of implementing the development of the city for the capacity to hold the games. Managers are required to step back to look at the environment, competitors, market place and review both the internal and external strengths and weaknesses. A SWOT analysis will focus the managers on both internal and external factors that can affect a new strategy. The host city must recognise its strengths and utilise them, and reduce weak areas through planning (Groucutt, J. teal 2004). Managerial decisions are made to identify what is required to implement the new strategy. What are the new resources are required? I.e. Property, finance or employees, and how will the city gain these resources?  Then the risk should be assessed for its long term value to the host. Strategies should not only be considered on how they will affect existing resource capabilities, but also if needed new resources and how they will be controlled. The costs to the host should be weighed against the long term gains, and if needed it can be reviewed, accessed and amended accordingly (G, Johnson K, Scholes, 2004). Mega Events are a dynamic and multi-dimensional phenomena, there are at the same time, urban events, tourist events, media events and international global events. They are the subject of collective corporate recourse, with action in each of the sections. Therefore amulet dimensional approach is required in the planning and managing of the games. This requires multi-disciplinary team based approach(Torkildson, G 2005).   5.4 Marketing Kilter et al (1993) identify several target markets to which place marketers direct their attention. These include visitors’ athletes, officials, spectators and the media, residents and workers, business and industry, and export markets. The focus of sporting events is on the visitor segment, including business and non-business visitors. Business visitors include persons who travel to a place for meetings, conventions, to inspect sites or to buy or sell a product. Non-business visitors include tourists who travel to see the place and travellers who are visiting family and friends. Individuals travelling to particular destination to attend the event or teams and participants attending events as well as organizing committees and such can also be categorized as non-business visitors (Kilter, P et al 1993). The increase in the competition and the globalisation has not only saturated the extent of competition in the markets but mainly saturated the target markets itself as argued by Brassington and Pettit (2003).This is mainly because of the fact that the high level of competition among the participating organisations in a given market segment has increased the product range leaving the customers with an endless variety of products to choose for satisfying their requirements. This level of saturation has also increased the need for further development in the market in order to achieve competitive advantage as well as sustainable growth in the business (Brassington, F and Pettit, S 2003). Therefore mega events will if correctly marketed stand alone as a once only product. This product offers a unique entry into a market, there is little comparative competition, although all sport and leisure will compete for their market share. Although a Mega event is no normally at the same level as the existing competition. This approach is accomplished through the geographical spread either nationally or internationally by the host (Lynch, R 2003). The domestic and/or international media, coupled with the selling of broadcasting rights, are important characteristics of mega events The support of the media prior to or during an event guarantees exposure and consequently raises world-wide awareness of the event and host city. The 2000 Olympics in Sydney generated in excess of $1.3 billion in revenue from broadcasting the Games, indicating the substantial financial returns for event owners, organisers and the host city brought about by media support for the event ( Westerner, H et al2002). 5.5 Sponsorship Corporate sponsorship of sports and other events is one of the fastest growing forms of marketing communications used to reach target audiences. The rate of growth in sponsorship expenditures is greater than for traditional media advertising and sales promotion. Corporate spending on sponsorship worldwide was estimated to grow 12 present in2001 (Roy, D and Cornwell, T 2003). Sponsorship is viewed as a means of avoiding this clutter by enabling sponsors to identify and target well-defined audiences in terms of demographics and lifestyles. Linking a brand with an event via sponsorship enables firms to gain consumers attention and interest by associating with events that are important to them. Despite the increased use of sponsorship to reach market segments there has been little research on the impact of sponsorship on consumer behaviour(Roy, D and Cornwell, T 2003). While sports sponsorship activities range from providing athletes with uniforms to funding entire stadiums, the basic principle behind such sponsor ships appears to be their proposed ability to increase brand equity by means of enhancing brand image. There are several key goals associated with corporate sponsorship of events such as (1) enhanced brand image via associations with positively perceived events; (2)increased goodwill via perceptions of corporate generosity; and (3)elevated brand awareness due to increased exposure (Miyazaki, A and Morgan, A 2001). The high prices paid for Olympic sponsorships reveals that at least some organisations find these efforts to be worthwhile. This is illustrated by comments from top corporate officials that the Olympics are â€Å"the most important marketing opportunity of the decade† and management suggestions that this investment will heighten global recognition and increase revenue (Miyazaki, A and Morgan, A 2001:9). 5.6 Tourism In the 1980s and 1990s, political, economic, and technological developments that led to the global economy became a feature of the environment within which cities compete for economic growth. This trade in goods and services has become increasingly open and internationally competitive; cities had to compete with cities from around the world for investment capital, businesses, and tourists. Cities such as New York, London, and Tokyo have become â€Å"global or world† cities in the urban hierarchy. These cities contain the largest variety of cultural and entertainment facilities of the highest quality, such as museums, galleries, opera houses, theatres, and concert halls (Burbank, J et al2002) Therefore other cities are a disadvantage when competing for tourism. The pursuit of hosting a mega-event is a mechanism for economic growth. This strategy relies on obtaining a single event large enough to be seen as a way to generate future economic growth. Many events can bring tourists and attention to a city, but the mega-events sufficiently large that it creates a single focal point and timeframe for completing event-related development. It is also noted that stadiums and sports teams are luxuries that financially strapped cities can ill afford; therefore holding a mega event can provide the city with these facilities for the future (Burbank, J et al 2002) The number of tourists to an area where a mega event is due to take place increases.  Individuals are drawn to destinations because of omega (sporting) event rather than the region itself. For example, tourism estimates of visits to Sydney between 1997 and 2004, as direct response to the Olympic Games, have been set at 1.7 million. Actual visits for the period during 2000 have been estimated to be 20 percent of this total (Forecast, 2001). Arising from the growth of the tourism industry has been an emphasis on place (or city) marketing and promotion and the emergence of mega sporting events to support and enhance this promotion. Place marketing represents the techniques utilised by certain organisations to raise the awareness of their particular destination to specified target markets.  Promotional objectives relate to capturing the attention of international visitors and to providing information in an endeavour to entice them to travel to a specific destination (Moutinho, L and Wits 1994). 5.7 Attendance of Events A standard set of economic factors would be expected to affect demand for attendance. Price of admission and, more generally, the opportunity cost of attendance (including cost of travel, car parking, food and beverages at the venue, and programme), would be predicted to be negatively related to attendance. Income of the potential audience at sporting contest, and size of population in the potential market for contest, would be expected to be related positively to attendance. Availability and price of substitutes would also influence attendance. Some substitutes might be considered â€Å"direct†, such as the live broadcast of the event. Other substitutes will be â€Å"indirect†, for example, attending a different sporting event or contest; or other types of entertainment alternatives such as theatre or movies (Borland and  Macdonald, R 2003) Macroeconomic factors could have an impact on attendance such as threat of unemployment. Although it has been suggested that attendance at sporting events may constitute a social outlet for unemployed persons, therefore the attendance is higher as the rate of unemployment increases (Borland, J and  Macdonald, R 2003) The infrastructure of the venue has a direct impact on attendance to the events. The quality of viewing, the facilities at the stadium, the quality of seating; the impact of adverse weather conditions; distance from contest and extent of vision to different parts of the sporting field. Catering and bathroom facilities can also have an impact(Borland, J and  Macdonald, R 2003) 5.8 Economic Benefits The national government’s involvement in bringing events to a city is on the increase. The level of spending dedicated to biding for an event demonstrates the strength of governments backing. This is to the detriment of the competition with other (cultural) activities undertaken by government and other interest groups. Openly supporting abide increases the pressure of accountability to the public and hence support will only be given, if it is clear that justifiable and measurable benefits for all stakeholders are generated by hosting the event (Westerner, H et al 2002). The economic activity associated with staging mega sporting event can create significant economic benefits for the host destination. Howard and Crompton (1995) defined the economic impact as â€Å"the net economic change in a host economy that results from spending attributed to sports event or facility†. Economic impact studies enable the quantification of the benefits to a community to be ascertained in order to justify the investment in the event (Howard, D and Crompton, J1995:55). The Olympic Games provide an obvious example of significant economic contribution by a mega sporting event. The 1984 Los Angeles Olympics made a profit of US$125 million with the Seoul Olympics exceeding that profit by a further US$50 million. Outcomes of this magnitude serve to encourage cities to bid for high status events (Law, C 1993). In September 1990, Atlanta won the bid to host the 1996 Summer Olympic Games. In spite of the approximately $2.5 billion price tag, the benefits derived from hosting the Olympic Games were expected to outweigh the costs. Positive media attention, construction of facilities and infrastructure, and employment increases were identified as the primary beneficial output of this massive endeavour. The cash in flow during mega games is relatively easy to identify, the legacy â€Å"of the games in terms of long-term benefits is more difficult to measure. The positive employment impact of the 1996 Summer Olympic Games, led to a 17% increase in long term employment in the surrounding area (Hotchkiss, J et al 2003). It must be noted at this point that not all events are successful financially. While focusing on the economic benefits presented by mega sporting events, there are significant financial burdens that such events place on host communities. This financial commitment to events often requires a degree of community assistance through public funding. The external benefits associated with mega sporting events enable this financial assistance to be classified as an investment, with clear reciprocal benefits to the host community (Westerner, H et al 2002). Once the mega-event policy is underway, extra-local interests become increasingly vital to a successful outcome. Hosting modern games requires the authority and cooperation of not only the host city, but other state and local governments and agencies as well. Moreover, the financial demands of the games require support from local public and private sources, but are increasingly dependent on multinational corporations and the government (Burbank, J et al 2002). Several global cities have had their fingers burned by over ambitious sports development plans. Sydney found itself in trouble finding permanent use for Stadium Australia. The Manchester bid, while ambitious, was also realistic. It already had the G-Mix Centre and MEN arena, Old Trafford and Maine Road football grounds. It has added to this the velodrome, an aquatics centre, Sport-city, and the City of Manchester stadium. These facilities are part of the long term regeneration, the aquatic centre has been appropriately sited for the city’s three universities; Sport-city is to become one of 10 regional centres of excellence in sport; and the stadium will be used jointly by Manchester City football club and community teams (Anonymous 2002). 5.9 Urban Renewal The Olympic Games are regarded as the world’s most prestigious sporting occasion. They are typical of mega events in that they are transitory, bring short-term international participation and attention and can have long-term consequences for the host city. There is considerable investment in both sporting facilities and the supporting infrastructure, although after the games these then become legacies to the host city.  The costs involved in hosting the Games are now so high that host cities can often only justify the expenditure when it is seen as leading to a major programme of regeneration and improvement (Essex’s and Chalked, B. 1997). Harvey (1989) has discussed that urban policies to compensate Forde-industrialisation have become more proactive and entrepreneurial often involving some form of interurban competition for jobs and investment. The use of ‘urban spectacles’, such as major sporting events, as a strategy for urban renewal are being seen as one of the main products of post-modern society This is also a means by which cities express their personality, enhance their status and advertise their position on the global stage. Urban politics have shifted to ales bureaucratic, more entrepreneurial and autonomous stance (Harvey 1989).  An example of these new urban politics is Manchester’s Olympic bids of the 1980s and 1990s, in which local government-based decision-making and bureaucratic politics were essentially replaced bay dynamic business leadership (Essex, S and Chalked, B. 1997). For the host cities there is important justification for bidding to stage the Games, particularly in recent years, the stimulus to economic development and urban regeneration. The event can promote economic activity as a result of the jobs created by the vast numbers of tourists visiting the city before, during and after the event. The construction of sports facilities can also play a role in programmes of urban renewal by, for example, introducing new sporting and recreational facilities into previously under-provided areas. On broader scale, preparations for the event can also provide a means of justifying new investment in transport infrastructure and in projects to enhance the city’s landscape and physical appearance (Essex, S andChalkley, B. 1997) 5.10 History of Mega events There are several games that are held on a four yearly cycle; these include the Olympics, Commonwealth, and the world cup. Each has grown in stature with more cities bidding for the right to stage them. The information below was extracted from both the Olympics and Commonwealth Games web sites. The first Commonwealth Games were the product of discussions and ideas shared over a thirty year period. John Cooper proposed sports and cultural gatherings for English speaking nations in 1891. In 1911 sport competitions were part of the Festival of the Empire in London, in which athletes from England, Canada, South Africa and Australasia competed (www commonwealthgames.org). The first games in Hamilton Ontario, Canada consisted of six sports, with around 400 athletes from 11 nations. The name of the games has changed frequently. The first four games were known as the British Empire Games. The name was changed to British Empire and Commonwealth Games for the 1954-1962 editions. From 1966 to 1974 the name British Commonwealth Games was used and from 1978 to the present the Commonwealth Games Kuala Lumpur, Malaysia hosted a very successful 1998 edition of the Commonwealth Games. The Queen’s Baton was carried to the stadium on an elephant and presented to Prince Edward by Malaysia’s first ever Commonwealth medal winner Kohl Eng. Tong, a bronze medallist in weightlifting from the 1954 games   The Olympic Games are steeped in history. Today, the Olympic Games are the worlds largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. These two opposing elements of the Olympics are not a modern invention. The conflict between the Olympic movements high ideals and the commercialism or political acts which accompany the Games has been noted since ancient times According to legend, the ancient Olympic Games were founded by Heracles son of Zeus. Yet the first Olympic Games for which we still have written records were held in 776 BCE (though it is generally believed that the Games had been going on for many years already). Approximately1500 years later, a young Frenchmen named Pierre de Coubertin began their revival. The revival of the ancient Olympics in 1896 attracted athletes from 14 nations. The largest delegations came from Greece, Germany, France and Great Britain. Winners were awarded a silver medal and an olive branch   To conclude the games are steeped in history and are a prestige event for any city to host. They can raise the city’s image on the world wide stage, thereby attracting tourism in the future. But an emerging factories they can be a catalyst for urban regeneration, therefore the value of holding the games can be immense to host city, if it is conducted right.   6.0 Case Study Manchester This section will present the facts of Manchester successful bid forth 2002 Commonwealth games. The information is from the City Council’s web site, reports and articles. The second part will pre

Saturday, July 20, 2019

The Lure of Polo Through the Years :: Games Sports Essays

The Lure of Polo Through the Years Dangerous, thrilling, addictive—however you choose to describe the modern game of polo, you can be sure that someone used those same words thousands of years ago for the same purpose. Polo, as it is played today, is merely a refinement of games played as early as the sixth century B.C. It has been said, in many languages and in many time periods, â€Å"He who plays polo once will sacrifice his money and body to play again.† Polo has survived for over two thousand years; its addiction must be as powerful as players claim. The â€Å"sport of kings† is one of the oldest sports still in existence today. In fact, versions of the game were played so long ago that a definite origin of the game cannot be determined. Due to the expense of owning and training the best horses, it was primarily nobles who played the game. Because of this, polo was spread as nations conquered others, and it disappeared in areas as noble classes died. Thus, the game was often born and reborn in so many versions that the term polo (translated from several ancient and modern languages) grew to encompass a wide variety of games involving a stick, ball and players on horseback. Many historians will trace polo’s roots back to Persia (modern day Iran), where the game developed from its most raw and dangerous form. The Persians, who were among the first to domesticate horses and use them in warfare, began playing games on horseback in order to refine their equestrian skills. The game of choice involved any number of players on horseback all attempting to hit a round object with mallets past the other team’s final players. Sometimes hundreds of players were on each team, and the object they were fighting over ranged from balls, to goats, to decapitated human heads. With so many players and no regulation, polo quickly became a sport in which collisions, ill-trained horses, and human error could easily cause injury and even death. Despite the obvious dangers one encounters while playing polo, it was a popular activity for armies and nobles. For cavalry, polo provided a venue for displaying one’s athleticism, poise, quick thinking, and boldness. In fact, kings from many nations used polo as an easy way to determine appointments for political and army positions. Often, the best polo players were the only ones who could surpass their natural born social class.

Heart Of Darkness :: essays research papers

Heart of Darkness By: Joseph Conrad The novel Heart of Darkness, was written by a man named Joseph Conrad in 1894. Conrad was born December 3, 1857 into a family of polish decent in the northern Ukraine. The backgrounds of his family members consisted of a father that was an avid translator of Shakespeare as well as poet, along with a mother, that while was prone to illness still was well read and very intelligent. When Conrad was five, his father was exiled into a prison camp in Northern Russia for alleged revolutionist plots against the government. Due to the harsh conditions of the prison, Conrad’s mother died within three years and his father four years later. It was the death of his father that sent Joseph into a fit of melancholy, and it was within this sadness that Joseph turned to writing to ease his grief and carried his pain and suffering into most of his novels. After finishing his education in Krakow, Poland, Joseph went to sea, and from there sailed on and off for the next twenty years. These tw enty years were the basis if not the absolute pure nautical theme that flows throughout many of his novels. Stories such as Lord Jim and Heart of Darkness are based upon true to life experiences that Joseph had while at sea. Another unique aspect of Conrad’s writing, would be the lack of simple romance within all of his novels. This lack of emotional passion is most likely due to a drastic love affair when he was 17 that ended with an attempt to end his own life. Of Conrad’s many works some include Nostromo, Typhoon, The Secret Agent, and perhaps his most famous work Chance, which made him an instant celebrity within literary circles. From his world-renowned success, Conrad became very rich, and paraded himself as the typical aristocratic high-hat, and for the most part was allowed to play this role, until his death in 1524 from a heart attack. He died and was buried at his home in Canterbury, England. Within the actual story, Heart of Darkness, Conrad takes us into the mind and morals of a sailor named Marlow as he treks through the literal "Heart of Darkness." This actual land is found deep within the dark jungles of the Congo River region of Africa, and serves as the central setting for this story.

Friday, July 19, 2019

Catcher In The Rye: Everybodys A Phony :: essays research papers

Everybody’s A Phony J. D. Salinger’s novel, The Catcher in the Rye, is a very well known piece of the twentieth century. It’s a story about a seventeen-year-old boy, Holden Caufield, who experiences some interesting things and people upon his being expelled from Pencey Prep. School. From having breakfast with a couple of nuns on a bus, to spending an evening with a far from seraphic prostitute, Holden handles each situation the best way he can. However, most of the people Holden encounters, he deems innately phony; Holden thinks almost everyone is a phony. Holden discusses how phony his headmaster at Elkton Hills, Mr. Haas, was when he was there: [Mr. Haas] was the phoniest bastard I ever met in my life . . .. On Sundays, for instance, old Haas went around shaking hands with everybody’s parents when they drove up to school. He’d be charming as hell and all. Except if some boy had little old funny-looking parents. . . . I mean if a boy’s mother was sort of fat or corny-looking or something, and if somebody’s father was one of those guys that wear those suits with big shoulders and corny black-and-white shoes, then old Haas would just shake hands with them and give half and hour with somebody else’s parents (13-14). To Holden, it was blatantly clear that Mr. Haas was just putting on act to please the parents who showed up. He thought that everyone should be himself and not wear stupid facades.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Holden Caulfield lived in the Ossenburger Memorial Wing in his dormitory. That hall was only for juniors and seniors. The dorms were named after this person named Ossenburger who also went to Pencey Prep. School a long time ago. After Ossenburger got out of Pencey, he made a lot of money in the undertaking business, and he gave a pittance to the school. That pittance is why the hall was named after him. Then the next morning, Ossenburger gave a speech to the students of Pencey Prep. about how he was never ashamed when he was in some kind of trouble, but he would get right down on his knees and pray to God, and that you should always talk to God wherever you are. Ossenburger said to think of God as your friend. Caulfield got a kick out of this speech thinking how he could â€Å"Just see this phony bastard .

Thursday, July 18, 2019

Forensic Scientist Research Paper Essay

Definition of a Forensic Scientist There is a definition for a forensic scientist. According to Career Information Center, there is a definition for forensic scientist, â€Å"forensic scientists gather and evaluate evidence from victims, vehicles, and scenes of crimes.† â€Å"Their findings may help to convict or prove the innocence of a person accused of a crime.† Nearly all forensic scientists work for federal, state, or local law enforcement (Engineering. 126). Entry Requirements There are entry requirements to become a forensic scientist. According to Career Information Center, to be a forensic scientist, one needs at least a bachelor’s degree in physical or natural science. However, most crime labs prefer employees that have a master’s or doctorate’s degree in forensics (Engineering. 126). Working Conditions Forensic scientists work varied hours. According to Career Information Center, forensic scientist work a five day, forty hour work week. However, they are on call 24-7 and may be expected to answer late night calls. In some cases, overtime is forced on employees (Engineering. 127). Forensic scientists work in varied environments. They spend most of their time in clean labs (Engineering. 127). They may also work outdoors in all weather conditions including snow, rain and heat (Echaore-McDavid 61). Forensic scientists have to stand, bend, kneel, and crouch in awkward positions (Echaore-McDavid 61). Forensic scientists have to observe unpleasant sights such as blood and corpses (Engineering. 127). Also, there are some risks with working with weapons (Engineering. 127). In addition, forensic scientists are exposed to noxious fumes and poisons (Engineering. 127). Generally, forensic scientists work with lab partners and other branches of law enforcement such as, policemen, FBI, and judges (Engineering. 127). Pay and Benefits Forensic Scientist’s pay varies. According to Career Information Center, their earnings vary depending on experience and education. Entry level pay for a forensic scientist with a bachelor’s degree in 2005 was about $30,000 a year. The median salary was about $40,000. Experienced forensic scientists with a master’s degree earn around $70,000. Different types of forensic scientists earn different salaries. For example, a technician will make around $40,000 a year, but a forensic pathologist can earn up to $200,000 a year. Also, large crime labs use specialists, scientists who do one specific duty well. These specialists often make more money than others (Engineering. 127). Forensic Scientists get benefits. According to Career Information Center, forensic scientists get sick days and vacation days. The amount of days depends on the crime lab they work at. They are also offered medical insurance. Again, this varies with the crime lab. Forensic scientists are also offered pension plans (Engineering. 127). Advancement Forensic scientists have opportunity for advancement. Most start out as trainees where they learn how to do their job. Then, they are given more freedom and assume the duties of the other forensic scientists. A few people may be promoted to senior forensic scientist or manager of the crime lab (Echaore-McDavid 60). Typically, positions open up when other forensic scientists are promoted, retire, or if the lab expands (Engineering. 127). Also, forensic scientists may train new employees for a bonus (Engineering. 127). Outlook Forensic scientists have a very positive outlook. Jobs in forensic science are expected t raise by twenty percent in ten years, well above the national average (U.S. Dept. n.p.) Growth in the field of forensic science is tied to crime rates, high crime rates means a large amount of jobs (Engineering. 127). According to the Occupational Outlook Handbook, new technologies speed up the growth of jobs in forensic science. Furthermore, there were 12,800 jobs held by forensic scientists in 2008. The projected employment for 2018 is 15,300 jobs (U.S. Dept. n.p.). JOB DUTIES OF A FORENSIC SCIENTIST Second, there are personal qualities that are required to be a forensic scientist. There are job duties that all forensic scientists share. Also, there are job duties for different types of forensic scientists. Personal Qualities There are personal qualities that are necessary to have to be a forensic scientist. According to Law Enforcement, Security, and Protective Services, Forensic scientists must have communication skills, teamwork skills, writing skills, problem solving skills, and self management skills. Forensic scientists must also be observant, objective, detail oriented, meticulous, ethical, honest, dependable, and courteous. In addition, computer skills are recommended (Echaore-McDavid 60). General Job Duties There are some job duties that all forensic scientists share. All forensic scientists gather, evaluate, and analyze evidence and data from victims, vehicles, and crime scenes (Engineering. 126). Forensic scientists’ findings are used in court cases (Engineering. 126). They may have to train lower level or new employees (Echaore-McDavid 63). All forensic scientists may be called out to crime scenes (Echaore-McDavid 63). Technicians Forensic technicians have specific job duties. According to Law Enforcement, Security, and Protective Services, they gather physical evidence, such as bullets, weapons, and tissues from crime scenes. Technicians must also talk and coordinate with police officers at the crime scene. They note, sketch, and photograph every piece of evidence. Then the technicians send the evidence to the crime lab for further investigating. Technicians also submit accurate and well detailed reports and documentation for court cases. Technicians also maintain and use photography equipment as well as develop film (Echaore-McDavid 60-1). Latent Prints Examiner Prints Examiners have specific job duties as well. According to Law Enforcement, Security, and Protective Services, prints examiners analyze all latent prints including fingerprints, palm prints, footprints, and tire tracks. They use chemicals and plasters to lift prints from scenes of crimes. They take photographs of the prints and convert them to 3D images on a computer. Prints examiners compare these prints with known suspects, victims, and others. Examiners will write reports of their findings and may testify in court (Echaore-McDavid 63). Forensic Chemist Forensic chemists also have specific job duties. According to Law Enforcement, Security, and Protective Services, chemists use chemical analysis to examine physical evidence. They also perform tests to determine the contents of an unknown substance. Chemists make reports and may testify in court (Echaore-McDavid 65). Trace Evidence Examiner Trace evidence examiners have specific job duties as well. According to Law Enforcement, Security, and Protective Services, trace evidence examiners examine hair, tissues, saliva, blood, fluids, plastics, metals, and explosives. They work in crime labs alongside chemists and print examiners. They also develop new and better methods for examining evidence (Echaore-McDavid 65). Firearms and Toolmark Examiners Firearms and toolmark examiners have specific job duties. According to Law Enforcement, Security, and Protective Services, they handle two pieces of evidence: firearms and tools. They determine if firearms or tools were used in a crime. They make identical matches between guns and bullets, and tools and toolmarks. Firearms and toolmark examiners also determine paths of bullets and recreate crime scenes (Echaore-McDavid 69). Questioned Documents Examiner Questioned documents examiners have their own job duties. According to Law Enforcement, Security, and Protective Services, documents examiners analyze checks, currency, vouchers, contracts, certificates, wills, notes and letters. They check if documents and signatures are real or counterfeit. They determine if changes have been made to a document and determine what words were erased or crossed out. Document examiners also identify different types of inks and papers (Echaore-McDavid 71). Polygraph Examiner Polygraph examiners have specific job duties too. According to Law Enforcement, Security, and Protective Services, polygraph examiners administer polygraph tests to suspects and analyze the results. Polygraphs measure pulse, blood pressure, breathing, and perspiration during questioning. Polygraph examiners write their own questions and give them to suspects (Echaore-McDavid 76). Forensic Pathologist Forensic pathologists have specific job duties. According to Law Enforcement, Security, and Protective Services, forensic pathologists primarily perform autopsies. They answer the time of death, whether a death was caused by suicide or homicide, and cause of death. Pathologists may also have to identify bodies. They are also called out to crime scene to examine bodies before they are moved. Forensic pathologists sometimes meet with families of the deceased (Echaore-McDavid 73). ADVANTAGES AND DISADVANTAGES Third, there are advantages to having a career as a forensic scientist. There are also disadvantages. Advantages Forensic scientists have advantages for their occupation. With enough education, most forensic scientists make around $70,000 a year (Engineering. 126). They can also earn sick and vacation days (Engineering. 126). They get medical insurance (Engineering. 126). Finally, forensic science is a fast growing field. Its growth is above the national average (U.S. Dept. n.p.). Disadvantages There are also disadvantages in the field of forensic science. The occupation is very high stress. Forensic scientists may witness gruesome sights (Engineering. 126). They also put themselves at risk by working with weapons and chemicals (Engineering. 126). Also, forensic scientists are on call 24-7 and may be forced into working overtime (Echaore-McDavid 60). In addition, it takes about six years to earn a good degree, master’s degree, in forensic science (Engineering. 126). EDUCATION Fourth, there are entry requirements to get into Michigan State University. In addition, Michigan State offers a great program to study forensic science. Entry Requirements The main entry requirement for Michigan Stat is to have a better application than the other applicants. According to Peterson’s Four Year Colleges, the average high school GPA of those admitted to MSU is 3.61. Ninety-seven percent of students had an ACT score over eighteen and nine percent had a score of thirty. Seventy-six percent of students scored over 500 in reading on the SAT’s, eighty-five percent scored over 500 in math, and seventy-three percent scored over 500 in writing. Nine percent of students scored over 700 in reading, fourteen percent scored over 700 in math, and five percent scored over 700 in writing. Only seventy-three percent of applicants are admitted into Michigan State University (Peterson’s. 473). Those admitted into MSU are required to pay tuition. According to Peterson’s Four Year Colleges, on average, state residents are charged about $7,665 per year. Out of state residents are charged around $20,310. Part-time students who live in state are charged $235 per credit hour. Out of state part-time students are charged $656 per credit hour. Some financial aid is provided by MSU if necessary (Peterson’s. 473). Michigan State University Michigan State is a great college to study to study forensic science. MSU was founded in 1885 (Peterson’s. 473). The school has offered a forensic science program since 1946 (â€Å"School.† n.p.). MSU is a coed school (Peterson’s 473). The campus is 5,192 acres and has relatively easy access to Detroit and Lansing (Peterson’s. 473). Michigan State has a great college atmosphere. According to Peterson’s Four Year Colleges, fifty-four percent of students are women and forty-six percent are men. There are students studying at MSU from fifty-four states and territories. There are also students from one hundred different countries. The student faculty ration at MSU is 17:1 (Peterson’s. 473). MSU has a great athletic program. According to Peterson’s Four Year Colleges, all sports available at Michigan State are Division I except for football. MSU offers men’s football, men’s and women’s basketball, men’s and women’s track, men’s baseball, women’s softball, and men’s and women’s cheerleading. MSU also offers many intramural sports (Peterson’s. 473). Michigan State University offers many clubs to its students. MSU has a drama club, marching band, choral group, radio and television club, newspaper club, and national fraternities and sororities (Peterson’s. 473). MSU provides prime housing. On campus residency is required for a student’s freshman year (Peterson’s. 473). Coed dorms are available as well as women only dorms and disabled students dorms (Peterson’s. 473). Michigan State offers services to students. According to Peterson’s Four Year Colleges, there is a health clinic available to MSU students, psychiatric counseling, and legal services. There is also a woman’s center. MSU provides twenty four hour emergency response and transportation services. Also, self defense workshops are available (Peterson’s. 473). MSU offers top rate classes and degrees in forensic science. According to â€Å"School of Criminal Justice,† the Master’s Degree in Forensic Science is provided by the Michigan State School of Criminal Justice. Applicants for the degree must have at least a 3.0 to apply. One must also have a degree in a lesser or related field such as physical or natural science (â€Å"School.† n.p.). MSU offers a degree in forensic chemistry. To earn a degree, one must take the following classes: Advanced Analytical Chemistry II, Survey in Forensic Science, Forensic Chemistry and Microscopic Evidence, Scanning Electron Microscopy/X-Ray Analysis, and Forensic Serology (â€Å"School.† n.p.). INTERESTS AND NEEDS Furthermore, forensic science does fit my needs. It pays a decent amount of money and will give me a comfortable lifestyle. Forensic Science involves a lot of science and chemistry, which I love to do. Also, forensic scientists help people by assisting in the justice process, which I think is very rewarding. CLOSING In conclusion, forensic science is a very challenging career. If a person is interested in becoming a forensic science, it is going to take a lot more than just a love of the TV show CSI.